I’m from Crete and Cyprus islands. Somehow, I’m still a terrible swimmer.

At seven, I won my first tennis tournament only a few months after becoming strangely obsessed with the racket. At twelve, I learned to drive. At thirteen, I took apart a bike engine just to understand how it worked—and then put it back together.

I thought I’d become a tennis coach, but life had other plans and sent me to business school. That’s where I found marketing.

I used to be terrified of flying. Now I’m an aviation nerd with a quiet ambition to become an aircraft engineer.

Eventually, I built an agency, made my pug the Head of Operations—because why not?—and grew into an exclusive marketing partner for OTE Group, a member of Deutsche Telekom.

Later, I moved client-side, launching an exoplanet ambassador for an iGaming brand instead of joining the bonus wars and challenging the norms in one of the world’s most restrictive industries.

Curious to broaden my perspective even further, I joined Miami Ad School’s Strategic Planning Bootcamp. Despite attending classes from 2 to 5 a.m. for weeks, I graduated with honors, and won the final client pitch. I still don’t know how I did it. But I did.

After more than a decade working in Greece, I packed up and moved to the Netherlands—trading pastitsio for bitterballen.

More recently, I’ve been helping an additive manufacturing company simplify complex technologies, reposition products and connect material innovation with real-world applications.

I don’t wear titles well. But if I had to, I’d say I’m a strategic marketer who connects brand, go-to-market strategy, product marketing and digital execution to turn complexity into growth.

I call it strategising unboredom.

Because life’s too short to follow the script, fear turbulence or avoid taking something apart just to see what’s inside.